I spotted this little item on today's News.com.au site.
Men who star in alcohol ads that target women should be "balding" and "paunchy" rather than "attractive and desirable", according to guidance issued by the Advertising Standards Authority (ASA).
It seems in Europe you can't have good looking male eyecandy in booze ads any more and I rather think that's a shame. What's wrong with looking at something pretty while waiting for Nick to arrive at the nightclub?
While Nicky might suggest that it is another example of running down the male of the species, I rather think it is another pointer to excess politically correctness and of drinks in silly, excessively sweet and childish flavours of Passionfruit, Melon, Watermelon, Raspberry, Blueberry, Cranberry, Grapefruit, Guava, Lemon, Mango, Orange, Pineapple, Blueberry, Mulberry, Cool Lime, Strawberry, Peach.