Thursday, April 26, 2007
Fatality Free Friday
On average more than five Australians lose their lives on the road every day.
In addition to the obviously tragic loss of life and the consequences for the families of those killed, is the overwhelming certainly that the majority of the lives lost on our roads might have been prevented.
That's why Nicky and I are proud to take part in Fatality Free Friday, a road safety initiative that puts the emphasis on personal responsibility and accountability.
Fatality Free Friday is the only Australia-wide program under the auspices of the United Nation's Global Road Safety Week.
What is appealing about this campaign is that encourages and empowers each of us to take responsibility for our own driving and road safety.
This campaign has spread virally across the Internet and has been adopted by the governments of Queensland and Western Australia, various city councils in Queensland, New South Wales and Victoria as well as driving enthusiasts.
Individual New Zealanders have signed the pledge and Fatality Free Friday is being organised for the United States on May 25.
Nick and I encourage you, your family and colleagues to sign the pledge.
If we can make this Friday fatality free, then it is something we can aspire to for the rest of the year.