Jealousy is such a curse isn't it?
The latest outrage filled episode of the reality TV series A Current Affair was heavily promoted as "Australia's Richest Religions - And How They're Targeting Your Kids".
But the real agenda was revealed in the "report" and confirmed on A Current Affair's own web site - "Hillsong Expose".
For those not in the know, Hillsong is what the Americans would describe as a "megachurch" based in Sydney, filled with that most terrifying demographic - young evangelical Christians.
Worse than that, they've done the unthinkable - filled stadiums with people - when everyone knows that churches are supposed to virtually empty on Sunday because we're enlightened folk who know the real 'truth' is in Sunday trading hours and hangover recovery time.
Not only that, they've also embraced 'teh interweb' and multimedia thingie to the point they do their own TV and music stuff - including more than 30 gold and platinum album sales worldwide.
John Lennon may have famously said The Beatles were more popular than Jesus, but on the strength of those sales numbers Hillsong appears to be making Jesus more popular than The Beatles.
Awful isn't it.
And that's just the beginning of shocks as the church leadership says quite openly that it needs money to carry on its work which includes bulkbilling medical centres in poor local communities, micro-enterprise development funding, counselling services for victims of sexual assault and drug/alcohol abuse.
And why not, research has proved time and again that regular church-goers are far more generous with their time and money than the irreligious.
A Current Affair thinks all of this is a bad thing - bad religious people: how dare they do good things in the community, have fun and earn a quid?
These nutters should be more like them. You know, like Ray Martin who earns $2million a year for... well, who knows what he does for the money or maybe like the Big Brother slappers who are willing to strip for a quid.
Just like all reality TV shows, A Current Affair can't do anything original. The story concept used footage ripped off from the little watched, taxpayer funded sheltered workshop known as Andrew Denton's Enough Rope in which the ABC breaks its own taboo of spruiking commercial product in order to interview a disaffected former Hillsong member.
Gee, no agenda to see here, is there?